ABOUT: SPORTS ACTION PHOTO (SAP)

UK and European Wide Coverage. Prime Locations: London & South East UK | Multi Award Winning in Sport Event Photography

Sports Action Photo (SAP) was incorporated by full-time professional photographers who felt the standard of photography at events could be improved. We are multi award winning in our industry with our most recent award being the Best Sports Event Photography Business 2023 - London & South East at the Media Innovator Awards. Prior to that we won Sporting Event Photographers of the year, 2020, at the Event Photography Awards in London. The owners have a combined experience of over 20 years in the industry. We frequently expand our team and each photographer we use must meet our quality and equipment standards. We are highly focused on top professional quality images that are more polished than most of our competitors whilst always ensuring fast post-event delivery. We offer a diligent service from start to finish to keep our customers happy. We have a dedicated award winning customer service team who are on hand to manage any customer service issue within 24 hours. The participants from your event are very important to us and we manage them with care and attention. We pride ourselves and feel we offer the one of the best value services at one of the highest quality levels, that is almost unrivalled on the world-wide market. We fully post edit most of our images for added impact and 'WOW' factor unlike some competitors, which is a game changer. We offer dedicated customer support to all our website users. Our system is fully automated and integrated with our pro lab print suppliers.

More About us:

Using the very highest standard of sports photography equipment to raise the quality of the photographs and developing new technology to improve the level of service, SAP is always striving to provide the customer with a better product. Our aim is to promptly deliver a larger selection of excellent photographs to our customers. Photographs are uploaded to the SAP website as soon as possible after an event where they can be viewed, downloaded and purchased. Thanks to new technology, we aim to enable customers to view and download their images within 24 hours following the event. For large major events of over 8,000 participants, we can offer 'Live' on the day 'Real Time' delivery of images available within minutes for the participants to view and purchase once they have crossed the finish line using instant FTP technology of uploading to our platform from each photographers camera while they shoot at an event. We only offer this for very large events due to the additional costs involved in the delivery of this service.

OCR Bib Tagging + Advanced Artificial Intelligence & Facial Recognition:

Bib detection: We leverage Optical Character Recognition (OCR) to automatically detect bib numbers in all photos with an accuracy level that is superior to most competitors in the industry.

Facial recognition: We leverage the latest in advanced AI technology to allow your customers to search by uploading a selfie instead. We also have a fully adaptive interactive system that has mini facial prompts to further enhance and improve search results if needed.

Advanced Speedy AI Searching

RACE AND EVENT ORGANISERS

(SAP'S -  3 core services):
Depending on your event type and size we offer 3 main packages as your official photography partner.
1: COMMISSION ONLY -  FREE OF CHARGE to the event (WE RECOMMEND AND ENDORSE THIS METHOD MOST OFTEN! PARTICIPANTS SIMPLY BUY IMAGES!) There is no cost to the event organisers whatsoever. We make our living from selling the images at competitive and affordable prices directly to the competitors after the event via our website event galleries. We just need a little support with promoting our official photo gallery from the event organisers to make this model work via pre and post-event emails, a website link, e-mail shot and social media plugs to the photography gallery. (NB: Commission only Model is only suitable for events with a footfall of 350 participants or more). *BONUS: If you have a large event over 3000+ participants we can offer a percentage of photo sales profits back to you!
2. SET FEE - ALL PHOTO'S FREE (SPONSORED) TO PARTICIPANTS. This is the best package to build and grow your event with logo's on images etc. A cost-effective fixed price model where we charge the event upon delivery of the images. Typically, if your event provides free images to its participants included within their entrance/ sign-up fee. On this model, we provide free images to all the participants and host them on our website platform in a branded event gallery. Images can be posted & shared directly to participants Social media accounts with your logo and branding on the images. This model is very helpful in marketing your event for future growth and utilising the power of social media driven by the people that entered the event. It's the best method of getting your brand/event out there to thousands of targeted people. It will also benefit your sponsors as it's a method of advertising their brand on all of the images! Some event's share the cost with major sponsors, others incorporate the cost into the sign-up fee along with t-shirts and medals etc.
 
3. COMMERCIAL /  PR / MARKETING PHOTOGRAPHY HIRE: Our top professional photographers can be hired on a set fee for a half day or full day rate to work to a client's specific marketing photo brief. These images are often used on billboards, social media, in magazines and in the press etc for the promotion of their event. Many events we work with, like the Brighton Marathon, Castle Triathlon Series, London to Brighton Cycle & Tough Mudder are very large event's with often over 7,000 participants. They often have several high profile event sponsors. Our expert professional photographers can deliver the 'Hero' images these events need for nationwide publicity use and to help retain and gain new lucrative sponsorship deals. We can also be hired by commercial sports brands for a commercial product or PR shoots in studio or on location. Our professional photographers are also available for hire by charities under this model. We currently work regularly with major charities, as you will see on our website and portfolio of work.
RACE DIRECTOR GALLERY:
Under all of the above services (even when we work on commission only!) We always provide a handful of marketing / promotional images to the event that contain the images an event needs in order to grow and promote. NB: For larger events or events with specific marketing image requirements to a pre-defined photo brief, this may be chargeable!)
JUDGE US BY THE COMPANY WE KEEP:
We have a proven quality track record with many events of all sizes & many high profile events completed to date. We will provide you with absolutely stunning professional images to make you proud that you chose us, as your official photography partner.
We are fully GDPR Compliant. Click here: to view our Privacy Policy.
If you have any questions or to find out more, please do not hesitate to CONTACT US
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